An Investigation of Business Model Innovation in Competitive Markets: A Study of E-Commerce Firms in Nasarawa State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Business model innovation (BMI) has become a key factor for success in competitive markets, especially for e-commerce firms operating in a fast-evolving digital landscape. Unlike traditional business models, innovative models focus on value creation through technology, operational efficiencies, and customer-centric approaches (Teece, 2023).
E-commerce firms in Nasarawa State face intense competition from both local and global players. The rapid pace of technological advancement, changing consumer behavior, and increased access to online platforms have transformed the market. BMI is vital for these firms to maintain a competitive edge, improve customer experiences, and enhance profitability (Abubakar & Musa, 2024).
This study explores the role of BMI in strengthening the competitive position of e-commerce firms in Nasarawa State, offering insights into strategies that drive success.
Statement of the Problem
Despite the growing importance of e-commerce in Nasarawa State, many firms struggle to remain competitive due to outdated business models, limited technological adoption, and a lack of differentiation in value propositions. These challenges result in decreased market share and customer retention (Ibrahim et al., 2025).
While existing studies emphasize the importance of BMI in global markets, there is limited research focused on its application and effectiveness in the context of e-commerce firms in Nasarawa State. This study addresses this gap by investigating the impact of BMI on competitive performance.
Objectives of the Study
- To examine the types of business model innovations adopted by e-commerce firms in Nasarawa State.
- To analyze the impact of BMI on the competitive performance of e-commerce firms.
- To identify the challenges e-commerce firms face in implementing BMI.
Research Questions
- What types of business model innovations are adopted by e-commerce firms in Nasarawa State?
- How does BMI influence the competitive performance of e-commerce firms?
- What challenges hinder the implementation of BMI among e-commerce firms in Nasarawa State?
Research Hypotheses
- Business model innovation significantly influences the competitive performance of e-commerce firms.
- Effective BMI positively impacts customer satisfaction and market share.
- Challenges in implementing BMI negatively affect e-commerce growth.
Scope and Limitations of the Study
The study focuses on e-commerce firms in Nasarawa State from 2023 to 2025, examining BMI strategies and their effects. It excludes firms in other states and sectors. Limitations include variations in the size and maturity of e-commerce firms and challenges in obtaining proprietary data.
Definitions of Terms
- Business Model Innovation (BMI): The process of redesigning a company's business model to create new value for customers and competitive advantages.
- Competitive Markets: Markets characterized by multiple players vying for customer attention and market share.
- E-Commerce Firms: Businesses that conduct transactions and sell goods or services over the internet.
Related Project Materials
SMALL AND MEDIUM ENTERPRISES MANAGERS’ RATING OF SKILLS NEEDED BY BUSINESS EDUCATION GRADUATES FOR ENTREPRENEURIAL SUCCESS IN SOUTH WEST NIGERIA
Background to the Study
Education is a productive vehicle for overall economic, social-cultural and political development of nations and...
The Impact of E-Tourism Platforms on Local Travel Agencies in Kwara State
Background of the Study
E-tourism platforms, which enable travelers to plan, book, and manage their travel experiences online, have revol...
The Effect of Workload and Stress on the Academic Performance of Nursing Students in Federal University of Health Sciences, Azare
Background of the Study
Nursing education is widely regarded as one of the most demanding academic programs due to its r...
An investigation of environmental education in primary schools in Lafia Local Government Area, Nasarawa State
Background of the Study
Environmental education is essential for fostering awareness and action on environmental issues, especially among...
The effect of modern architecture on historical structures in Onitsha North Local Government Area, Anambra State
Background of the Study
Modern architecture, characterized by innovative materials and design, often coexists with historic...
SIMULATION AND THEORETICAL STUDY OF SWIMMING AND RESISTIVE FORCES WITHIN GRANULAR MEDIA
ABSTRACT.
One way to investigate the physics of a medium is to study the forces on intruders moving through the media. A special case of...
An Evaluation of Royalties and Tax Compliance in Nigeria’s Oil Sector: A Study of Shell Nigeria
Background of the Study
Nigeria’s oil sector is a crucial component of the count...
Implementation of IoT-Based Smart Temperature Control Systems in University Libraries in Bauchi LGA, Bauchi State
Background of the Study :
University libraries play a crucial role in academic research and learning; however, maintaining...
The Effect of Market Dynamics on Strategic Planning in Islamic Finance
Background of the Study
Market dynamics, encompassing economic trends, competitive forces, and technological advancements,...
The impact of integrated marketing communications on customer engagement in banking: a case study of Union Bank of Nigeria
Background of the Study
Integrated marketing communications (IMC) combines various promotional tools to deliver a unified b...
